MENTAL HEALTH RUNNER REBRAND AND EVOLUTION


We first met Tom when he applied to be a speaker for TEDxYouth@BrayfordPool in 2018. In 2020 Tom commissioned us to rebrand his Mental Health Runner site in order to create more impact around his work in tackling mental health through physical exercise.


Aim


Tom is a truly inspirational person with an incredible passion to challenge the stigma that still surrounds mental health in the twenty-first century. He's an advocate for the impact that physical health can play on mental health and we wanted to help him maximise his platform to spread his message and create real tangible change.

Outcome


Tom was clear that he wanted to rebrand his original site and logo to something cleaner and simpler than his original dark design. We were able to show him an evolution of his existing logo and create something much lighter to show his journey from recovery to passionate advocate.

Over the course of the last 18 months, Tom and his wife Amber have launched several projects under the Mental Health Runner brand and become a registered community interest company. We've been privileged to help them develop the design of these projects as they evolve and grow.


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